Remember this movie? And the excitement of hearing that “You’ve got mail!” jingle? Those were the days…
It’s 1998. You’ve Got Mail is in theaters. Tom Hanks in his hey-day.
The internet is now available to the masses (with dial-up connection!) and email is EXCITING. You got 1, maybe 2 emails a week and it was almost always your mom or grandma writing you.
Email marketing has come a long way since then. Pretty much every business organization has, at the very least, an email subscriber list and a basic newsletter they send on a regular basis.
We’ve been using animated GIFs in email marketing for over a decade. It’s still an easy way to stand out a little and provide some movement in the otherwise static medium of email. There are virtually no drawbacks to using GIFs, other than the short amount of time it takes to create them. They’re compatible with just about every email client out there, and for users of Outlook 2005, they fail gracefully and simply show the first frame of animation.
Here, we’ll show you how to create a simple slideshow of four header images using Photoshop.
Create a file with four photos in four layers:
The new year symbolizes opportunity, renewal, and a fresh start for many. This time of year, that means we’re assessing the digital landscape and helping clients seize the opportunities that arise from shifts in technology and consumer behavior. Below are a few things to know.
How local businesses can tap into the tourism economy.
Here’s to your success in reaching tourists!
Not a DMO or typical tourist attraction? You can still position your business in front of tourists! A few tactics are below.
Strong presence on social
- Tourists are using social media more and more to find dining options on their vacations. Instagram allows users to save posts now, so that process begins at the time of booking. Help them get stoked on your brand and anticipate their arrival by:
- Curating strong brand imagery
- Cultivate a following and get them to save your posts!
- Professional images help immensely.
What’s the ROI on Visual Content?
It’s a brand-building effort that requires more time than, say, a promotion or ad campaign. You won’t see the ROI immediately, but any good investment in brand will pay off immensely over time. I gathered some stats to support this argument for our clients (partners) who need to bring hard data to their board or decision makers.