Marketing Opportunities for Tourism in 2018

 

The new year symbolizes opportunity, renewal, and a fresh start for many. This time of year, that means we’re assessing the digital landscape and helping clients seize the opportunities that arise from shifts in technology and consumer behavior. Below are a few things to know.

Attracting Tourists to Local Businesses

How local businesses can tap into the tourism economy.

Here’s to your success in reaching tourists!

Not a DMO or typical tourist attraction? You can still position your business in front of tourists! A few tactics are below.

Strong presence on social

  • Tourists are using social media more and more to find dining options on their vacations. Instagram allows users to save posts now, so that process begins at the time of booking. Help them get stoked on your brand and anticipate their arrival by:
    • Curating strong brand imagery
      • Cultivate a following and get them to save your posts!
      • Professional images help immensely.

Why you should invest in visual content in 2018

What’s the ROI on Visual Content?

It’s a brand-building effort that requires more time than, say, a promotion or ad campaign. You won’t see the ROI immediately, but any good investment in brand will pay off immensely over time. I gathered some stats to support this argument for our clients (partners) who need to bring hard data to their board or decision makers.

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AGENCY Tourism Marketing

Portland | Denver | Durango | Dillon

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