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A Return to WordPress: A Fresh Start for Leadville – Twin Lakes

Finding the Right CMS Platform

Sometimes the scenic route takes you right back to where you started, but with a clearer understanding and destination. Leadville Twin-Lakes had moved away from WordPress to explore another CMS platform to host their website. The change did not quite support the region’s needs and the need to return to WordPress was more than evident when they struggled with content management, user experience, and flexibility on the backend.

An Organizational Nightmare Turned Streamlined Hub

Migrating the site back to WordPress wasn’t just a quick fix, it was a full-scale technical and organizational overhaul. In collaboration with the Leadville–Twin Lakes team, we tackled technical challenges and content complexity to create a site that better reflects their beautiful Colorado destination:

🔄  Seamlessly transferred a massive amount of content from the previous platform

🧹 Cleaned up nearly 30,000 duplicate pages and content, bringing the total down to about 700 core pages & blog posts

🗂️ Dramatically improved content organization and navigation structure

🧩 Introduced a custom Trails Map to highlight outdoor adventures

✅ Excellent SEO and accessibility scores, including a 100% Google Lighthouse score on the homepage

🌱 Built a seasonal toggle that automatically switches between winter and summer themes, fully controllable in the WordPress admin

🚀 Successful website launch with minimal bugs 

All done without disruption to current site visitors.

Trusted by Adventurers Like You

“Working with the agency was an absolute pleasure,” said Adam Ducharme, Director of Tourism and Economic Development for Lake County Government. “They were professional, fast, and truly listened to our goals. The whole process felt seamless, and the results speak for themselves.”

Katie Hild, Tourism Manager for Visit Leadville – Twin Lakes, added, “It was refreshing to work with a team that just got it. They understood our brand, delivered a beautiful and intuitive site, and made the transition back to WordPress incredibly easy.”

Results that Speak for Themselves

From launch, the feedback was clear. There were virtually no bugs reported and minimal client or user concerns post-launch, an ideal rollout in our books! With a 100% accessibility score on the homepage and dynamic seasonal content, visitors now enjoy a smoother, more relevant experience that reflects the destination they’re planning to explore!

This project proves what’s possible when thoughtful UX, destination storytelling, and technical strategy align. It’s more than just a website, it’s a digital experience for DMOs and CVBs to inspire and welcome visitors. 

Got a story to tell? Let’s connect!