Growing with Sterling: A Long-Term Look at Partnership and Progress

Building Foundation

We’ve been working with Explore Sterling since 2017, beginning with foundational website work, and more recently, leading a full design refresh and website rebuild on WordPress. From the start, our focus was to help the team at Explore Sterling create a strong, scalable digital presence that could grow with them.

A Fresh Look: Website Redesign in WordPress

As Sterling evolved, so did their digital needs. We recently worked with Marilee at Explore Sterling to lead a full website redesign, giving their website a much-needed refresh that better reflected where they had reached. With improved navigation, visual clarity, and design consistency, the new site helps better highlight what makes Sterling unique.

The previous site we had built nearly eight years ago had begun to show its age and no longer reflected the momentum Sterling had built. The updated design brings a modern feel to the site, one that’s more engaging for user experience and more aligned with the town’s evolving identity and the experiences it offers. 

And the numbers are backing it up: website sessions in the first half of this year are up 63% year-over-year. That kind of growth reflects not just a visual upgrade, but a deeper alignment between our combined strategy, content, and overall user experience.

Growing Our Future Clients

One of the most rewarding aspects of working with clients like Explore Sterling is seeing how early, strategic investments create room for long-term success. With a solid foundation and confidence in their marketing efforts, they’ve been able to build natural momentum as a destination in Colorado. 

Over time, their needs grew and that kind of momentum doesn’t happen overnight. It’s the result of consistency, steady progress, and placing the right tools in place from the start. This partnership reflects the kind of work we aim to support, helping communities start with a strong foundation, stay consistent, and grow with intention. Whether we’re building a website from scratch or revisiting a site years later, we’re always looking to set up our clients for long-term success. 

Whether you’re starting from scratch or refreshing what you already have, we’re here to help you build something lasting. Let’s connect!