Attracting Employees for 25+ Local Attractions
Pikes Peak Region Attractions is based in Colorado Springs and has over 25 partners in the tourism industry, including the U.S. Olympic & Paralympic Museum, Western Museum of Mining & Industry, North Pole – Santa’s Workshop, and Garden of the Gods Trading Post.
One of the challenges that most businesses and organizations are facing, compounded by the pandemic, is finding skilled talent and employees. As a regional DMO, PPRA took the initiative to lead these efforts on behalf of their partners. We built a microsite portal for potential employees to fill out one form, upload their resume in one place, then give them the option to send their application to the entire list of partners or just the few select partners.
This made it more convenient for job-seekers, and resulted in a huge increase in employee leads for attractions who were struggling to find skilled workers in the tourism, hospitality, and dining industries.
The multi-page form has 4 steps, is streamlined to be easy and mobile-friendly, and allows job candidates to upload resumes, document their experience, and provide necessary employment information. After submission, the candidates information is sent out to the hiring contact of each partner selected.