slow load images

Resizing Images for Emails and Websites

An image makes a story more compelling; it shows a scene better than words ever could, which is why using images in any marketing campaign is always a good idea. Their downfall? File size. 

Even optimized JPGs and PNGs can grow the file size of a webpage or email exponentially, so it’s important to make sure the images you use are sized correctly for their use.

Creating GIFs from Video

GIFs have great versatility for digital marketing. They are eye-catching, loop automatically, usually have a small file size, and they look great in an email or on a webpage. 

We already talked about how to make a GIF sideshow, but maybe you’ve got a video that you want to make into a GIF. We recently launched an itinerary planner on Alamosa.org and we used a GIF to demonstrate how to use the planner, and also to show it off a bit. Here’s how we did it:

ocean view overlooking a cliff

Building the Plane While You Fly: The Road to Recovery for Tourism

Since COVID-19 reared its ugly head and flipped the script for travel and tourism destinations across the globe, industry leaders have been quick to adopt revised marketing strategies to address the shift in consumer behavior. For many, this plan incorporates a phased approach towards reopening and welcoming back travelers with new safety precautions in place. The Colorado Tourism Office, for example, adopted a route called “Wait, Ready, Set, Go”, which spans the initial travel hiatus to the inevitable rebound of tourism and business as usual. The good news is that most believe we’re past the first phase and onto the next where we can expect to see early adopters of travel making their way to nearby, familiar and less risky destinations. 

The truth about the road to recovery is that no destination’s situation is the same. For that reason, we’re here to offer some guidance.

New Feature for Tourism Engine Emails: Countdown Timer

Are you creating an email for an event, a sale, or a holiday? This countdown timer is the perfect add-on to create some urgency to your customers. We’ve recently implemented this new feature for Tourism Engine and want to show you how it works!

It can be styled to your liking and branding using the following parameters (in pixels, unless otherwise noted):

outbreak alert on screen

Unprecedented Times Warrant an Unprecedented Response

For the first time ever, our country has a “be back soon” sign up in the window and there’s no telling when service will resume. Our ski resorts have suspended lift service, surf breaks off the coast are going untouched, and national parks across the country are no longer being explored. Virtually all of our favorite destinations (you can tell which mine are) have in some way been altered by the presence of COVID-19 and its accompanying economic downturn. 

I’m sure you’ve seen it countlessly: “We’re navigating through unprecedented times”…if that’s the case, then shouldn’t we think of an unprecedented response in return?

ice cream bowl

2020’s Yummiest Marketing Tool, Really

What Does a Leads Program and Ice Cream Have in Common?

The answer is… this blog post!

Here’s the deal: We want to share how implementing a leads program can be a total game changer for any tourism-based business, big or small. If you listen to our spiel and decide it wasn’t worth it, you’ll get a free ice cream dessert on us. Sounds good? Here we go.

8 Steps to Building a Marketing Calendar

First things first. All of your marketing efforts, including a marketing calendar, work better with a marketing strategy and plan. Marketing strategies and plans need not take weeks of research or investment but if you are running your tourism business without a strategy or plan, please let us know.  Agency can help you start one today.  Now on to building your marketing calendar. 

There are many recommendations online which you are encouraged to explore.  Why? Because one method may spark an idea or perhaps multiple methods will best align with what you need to do for your tourism based business. The method below is simple and will provide you with pragmatic marketing ideas that you can implement throughout the year.

Inbound Marketing vs. Outbound Marketing (and why you need both)

In the world of marketing, there are two primary schools of thought: Inbound and Outbound. Traditional, outbound marketing ruled the scene for, like, literally forever, but has recently taken a backseat to the newcomer in marketing strategy: Inbound.

First, we’ll take a look at inbound and outbound marketing and how they differ, then we’ll discuss how to apply it to your own marketing strategy.

Conditional Content Basics for Emails in Tourism Engine™

This will show how to create content that shows for specific conditions. You can show content based on the data in Tourism Engine™. That includes all the data imported into Tourism Engine™ as well. 

Why You’d Use It

Being able to control what content shows based on conditions allows you to understand what engages your audience. Are they more invested in deals or video content? How early in the season and they planning? 

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AGENCY Tourism Marketing

Portland | Denver | Durango | Dillon

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