An image makes a story more compelling; it shows a scene better than words ever could, which is why using images in any marketing campaign is always a good idea. Their downfall? File size.
Even optimized JPGs and PNGs can grow the file size of a webpage or email exponentially, so it’s important to make sure the images you use are sized correctly for their use.
GIFs have great versatility for digital marketing. They are eye-catching, loop automatically, usually have a small file size, and they look great in an email or on a webpage.
We already talked about how to make a GIF sideshow, but maybe you’ve got a video that you want to make into a GIF. We recently launched an itinerary planner on Alamosa.org and we used a GIF to demonstrate how to use the planner, and also to show it off a bit. Here’s how we did it:
Since COVID-19 reared its ugly head and flipped the script for travel and tourism destinations across the globe, industry leaders have been quick to adopt revised marketing strategies to address the shift in consumer behavior. For many, this plan incorporates a phased approach towards reopening and welcoming back travelers with new safety precautions in place. The Colorado Tourism Office, for example, adopted a route called “Wait, Ready, Set, Go”, which spans the initial travel hiatus to the inevitable rebound of tourism and business as usual. The good news is that most believe we’re past the first phase and onto the next where we can expect to see early adopters of travel making their way to nearby, familiar and less risky destinations.
The truth about the road to recovery is that no destination’s situation is the same. For that reason, we’re here to offer some guidance.
Are you creating an email for an event, a sale, or a holiday? This countdown timer is the perfect add-on to create some urgency to your customers. We’ve recently implemented this new feature for Tourism Engine and want to show you how it works!
It can be styled to your liking and branding using the following parameters (in pixels, unless otherwise noted):
For the first time ever, our country has a “be back soon” sign up in the window and there’s no telling when service will resume. Our ski resorts have suspended lift service, surf breaks off the coast are going untouched, and national parks across the country are no longer being explored. Virtually all of our favorite destinations (you can tell which mine are) have in some way been altered by the presence of COVID-19 and its accompanying economic downturn.
I’m sure you’ve seen it countlessly: “We’re navigating through unprecedented times”…if that’s the case, then shouldn’t we think of an unprecedented response in return?