Since COVID-19 reared its ugly head and flipped the script for travel and tourism destinations across the globe, industry leaders have been quick to adopt revised marketing strategies to address the shift in consumer behavior. For many, this plan incorporates a phased approach towards reopening and welcoming back travelers with new safety precautions in place. The Colorado Tourism Office, for example, adopted a route called “Wait, Ready, Set, Go”, which spans the initial travel hiatus to the inevitable rebound of tourism and business as usual. The good news is that most believe we’re past the first phase and onto the next where we can expect to see early adopters of travel making their way to nearby, familiar and less risky destinations.
The truth about the road to recovery is that no destination’s situation is the same. For that reason, we’re here to offer some guidance.
Are you creating an email for an event, a sale, or a holiday? This countdown timer is the perfect add-on to create some urgency to your customers. We’ve recently implemented this new feature for Tourism Engine and want to show you how it works!
It can be styled to your liking and branding using the following parameters (in pixels, unless otherwise noted):
For the first time ever, our country has a “be back soon” sign up in the window and there’s no telling when service will resume. Our ski resorts have suspended lift service, surf breaks off the coast are going untouched, and national parks across the country are no longer being explored. Virtually all of our favorite destinations (you can tell which mine are) have in some way been altered by the presence of COVID-19 and its accompanying economic downturn.
I’m sure you’ve seen it countlessly: “We’re navigating through unprecedented times”…if that’s the case, then shouldn’t we think of an unprecedented response in return?
What Does a Leads Program and Ice Cream Have in Common?
The answer is… this blog post!
Here’s the deal: We want to share how implementing a leads program can be a total game changer for any tourism-based business, big or small. If you listen to our spiel and decide it wasn’t worth it, you’ll get a free ice cream dessert on us. Sounds good? Here we go.
First things first. All of your marketing efforts, including a marketing calendar, work better with a marketing strategy and plan. Marketing strategies and plans need not take weeks of research or investment but if you are running your tourism business without a strategy or plan, please let us know. Agency can help you start one today. Now on to building your marketing calendar.
There are many recommendations online which you are encouraged to explore. Why? Because one method may spark an idea or perhaps multiple methods will best align with what you need to do for your tourism based business. The method below is simple and will provide you with pragmatic marketing ideas that you can implement throughout the year.