First things first. All of your marketing efforts, including a marketing calendar, work better with a marketing strategy and plan. Marketing strategies and plans need not take weeks of research or investment but if you are running your tourism business without a strategy or plan, please let us know. Agency can help you start one today. Now on to building your marketing calendar.
There are many recommendations online which you are encouraged to explore. Why? Because one method may spark an idea or perhaps multiple methods will best align with what you need to do for your tourism based business. The method below is simple and will provide you with pragmatic marketing ideas that you can implement throughout the year.
This video shows how to create a new email newsletter, load the HTML from a prebuilt sample template, insert a content section using HTML snippets, and insert a standard button using an HTML snippet.
In the world of marketing, there are two primary schools of thought: Inbound and Outbound. Traditional, outbound marketing ruled the scene for, like, literally forever, but has recently taken a backseat to the newcomer in marketing strategy: Inbound.
First, we’ll take a look at inbound and outbound marketing and how they differ, then we’ll discuss how to apply it to your own marketing strategy.
This will show how to create content that shows for specific conditions. You can show content based on the data in Tourism Engine™. That includes all the data imported into Tourism Engine™ as well.
Why You’d Use It
Being able to control what content shows based on conditions allows you to understand what engages your audience. Are they more invested in deals or video content? How early in the season and they planning?
Remember this movie? And the excitement of hearing that “You’ve got mail!” jingle? Those were the days…
It’s 1998. You’ve Got Mail is in theaters. Tom Hanks in his hey-day.
The internet is now available to the masses (with dial-up connection!) and email is EXCITING. You got 1, maybe 2 emails a week and it was almost always your mom or grandma writing you.
Email marketing has come a long way since then. Pretty much every business organization has, at the very least, an email subscriber list and a basic newsletter they send on a regular basis.