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Getting the Tallest Sand Dunes in North America Noticed Online with SEO

Written by Jason Herzog on . Posted in , .

Alamosa CVB is located in the heart of the San Luis Valley, offering visitors with an eclectic and authentic outdoor experience. The Great Sand Dunes, Sangre de Cristo mountains, multiple hot springs, Native American heritage and friendly community atmosphere make it an increasingly popular drive-to destination. Although still at the early stage of its destination life cycle, Alamosa and its surrounding area has an immense amount to offer travelers making it feel much like a hidden gem with endless activities to uncover. Currently a full service client of ours, we’ve helped elevate this DMO over the last few years by establishing their adventurous brand and telling the story that is Alamosa.

While Alamosa has a rich history and interesting destination to showcase, it wasn’t meeting it’s potential. We picked up this opportunity and implemented SEO efforts. In 2019’s Q3, we performed a deep dive into SEO work, with much emphasis pertaining to the content about the Great Sand Dunes National Park, the region’s favored attraction. From audit to execution, the results came back showing an increase in pageviews (compared to the same time-frame as the previous year) by 167% and a reduced bounce rate of 3%. Website traffic coming from organic search increased by 56% increase and average time on the Great Sand Dunes page increased by 41%. Today we continue to utilize SEO and inspiring storytelling content to help convert lookers into bookers.