Earning Over 8x ROAS on Loveland’s Early-Bird Season Pass Campaign
It’s no secret that the ski resort business is hypercompetitive. When resorts aren’t concerned about weather forecasts, they’re focusing on reaching new audience segments and growing their skier base; a challenging task when ski resort conglomerates like Alterra Mountain Co. and Vail Resorts are absorbing market share. Loveland Ski Area, located 53 miles west of Denver Colorado, sought out our team to help plan and execute a paid social media campaign to drive their season pass sales. The “season pass” product is launched annually in a highly competitive landscape as most ski resorts execute their own campaigns around the same timeframe. Responsible for the majority of annual product revenue, the success of this campaign is crucial in helping the resort reach its annual goals.
When this campaign was said and done, we earned over 8x the return on ad spend. This success was made possible by combining our agency’s deep understanding for the snowsports industry and prowess in serving highly detailed, precise ads through Facebook and Instagram. Our paid social campaign leveraged key audience segments, lookalike audiences, and retargeting strategies while communicating Loveland’s highest value points through a tone that was on brand.