Colorado is known world-wide for its light, fluffy powder and not many places get more of it than Loveland Ski Area. Loveland’s average snowfall is a whopping 422 inches. That’s an average of over 35 feet of snow every season, more than any Front Range or Summit County resort! All this snow allows us to be one of the first in the nation to open and one of the last to close each season.
Colorado is known world-wide for its light, fluffy powder and not many places get more of it than Loveland Ski Area. Loveland’s average snowfall is a whopping 422 inches. That’s an average of over 35 feet of snow every season, more than any Front Range or Summit County resort! All this snow allows us to be one of the first in the nation to open and one of the last to close each season.
It’s no secret that the ski resort business is hypercompetitive. When resorts aren’t concerned about weather forecasts, they’re focusing on reaching new audience segments and growing their skier base; a challenging task when ski resort conglomerates like Alterra Mountain Co. and Vail Resorts are absorbing market share. Loveland Ski Area, located 53 miles west of Denver Colorado, sought out our team to help plan and execute a paid social media campaign to drive their season pass sales. The “season pass” product is launched annually in a highly competitive landscape as most ski resorts execute their own campaigns around the same timeframe. Responsible for the majority of annual product revenue, the success of this campaign is crucial in helping the resort reach its annual goals.
When this campaign was said and done, we earned over 8x the return on ad spend. This success was made possible by combining our agency’s deep understanding for the snowsports industry and prowess in serving highly detailed, precise ads through Facebook and Instagram. Our paid social campaign leveraged key audience segments, lookalike audiences, and retargeting strategies while communicating Loveland’s highest value points through a tone that was on brand.
A new creative project from our team featuring vibrant art prints inspired by places we love, designed and illustrated in partnership with real artists, both locally and around the world.
Browse the collection, shop the prints, and learn how we partner with artists and destinations to bring new posters to life.