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Resizing Images for Emails and Websites

An image makes a story more compelling; it shows a scene better than words ever could, which is why using images in any marketing campaign is always a good idea. Their downfall? File size. 

Even optimized JPGs and PNGs can grow the file size of a webpage or email exponentially, so it’s important to make sure the images you use are sized correctly for their use.

Creating GIFs from Video

GIFs have great versatility for digital marketing. They are eye-catching, loop automatically, usually have a small file size, and they look great in an email or on a webpage. 

We already talked about how to make a GIF sideshow, but maybe you’ve got a video that you want to make into a GIF. We recently launched an itinerary planner on Alamosa.org and we used a GIF to demonstrate how to use the planner, and also to show it off a bit. Here’s how we did it:

New Feature for Tourism Engine Emails: Countdown Timer

Are you creating an email for an event, a sale, or a holiday? This countdown timer is the perfect add-on to create some urgency to your customers. We’ve recently implemented this new feature for Tourism Engine and want to show you how it works!

It can be styled to your liking and branding using the following parameters (in pixels, unless otherwise noted):

outbreak alert on screen

Unprecedented Times Warrant an Unprecedented Response

For the first time ever, our country has a “be back soon” sign up in the window and there’s no telling when service will resume. Our ski resorts have suspended lift service, surf breaks off the coast are going untouched, and national parks across the country are no longer being explored. Virtually all of our favorite destinations (you can tell which mine are) have in some way been altered by the presence of COVID-19 and its accompanying economic downturn. 

I’m sure you’ve seen it countlessly: “We’re navigating through unprecedented times”…if that’s the case, then shouldn’t we think of an unprecedented response in return?

ice cream bowl

2020’s Yummiest Marketing Tool, Really

What Does a Leads Program and Ice Cream Have in Common?

The answer is… this blog post!

Here’s the deal: We want to share how implementing a leads program can be a total game changer for any tourism-based business, big or small. If you listen to our spiel and decide it wasn’t worth it, you’ll get a free ice cream dessert on us. Sounds good? Here we go.

8 Steps to Building a Marketing Calendar

First things first. All of your marketing efforts, including a marketing calendar, work better with a marketing strategy and plan. Marketing strategies and plans need not take weeks of research or investment but if you are running your tourism business without a strategy or plan, please let us know.  Agency can help you start one today.  Now on to building your marketing calendar. 

There are many recommendations online which you are encouraged to explore.  Why? Because one method may spark an idea or perhaps multiple methods will best align with what you need to do for your tourism based business. The method below is simple and will provide you with pragmatic marketing ideas that you can implement throughout the year.

Conditional Content Basics for Emails in Tourism Engine™

This will show how to create content that shows for specific conditions. You can show content based on the data in Tourism Engine™. That includes all the data imported into Tourism Engine™ as well. 

Why You’d Use It

Being able to control what content shows based on conditions allows you to understand what engages your audience. Are they more invested in deals or video content? How early in the season and they planning? 

Essential Email Marketing for DMOs

 

Remember this movie? And the excitement of hearing that “You’ve got mail!” jingle? Those were the days…

It’s 1998. You’ve Got Mail is in theaters. Tom Hanks in his hey-day.

The internet is now available to the masses (with dial-up connection!) and email is EXCITING. You got 1, maybe 2 emails a week and it was almost always your mom or grandma writing you.

Email marketing has come a long way since then. Pretty much every business organization has, at the very least, an email subscriber list and a basic newsletter they send on a regular basis. 

Creating an Animated Slideshow GIF for Use in Email

We’ve been using animated GIFs in email marketing for over a decade. It’s still an easy way to stand out a little and provide some movement in the otherwise static medium of email. There are virtually no drawbacks to using GIFs, other than the short amount of time it takes to create them. They’re compatible with just about every email client out there, and for users of Outlook 2005, they fail gracefully and simply show the first frame of animation.

Here, we’ll show you how to create a simple slideshow of four header images using Photoshop.

Create a file with four photos in four layers:
Screen Shot 2018 03 08 at 4.16.01 PM

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AGENCY Tourism Marketing

Portland | Denver | Durango | Dillon

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